> ## Content Index
> Fetch the complete content index at: https://www.medianexis.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# Comscore argues linear TV buying should ditch age and gender for intent
- URL: https://www.medianexis.com/comscore-argues-linear-tv-buying-should-ditch-age-and-gender-for-intent/
- Published: 2026-10-11T01:38:07.000Z
- Updated: 2026-10-11T01:38:07.000Z
- Description: Comscore is publishing a blog post arguing that linear TV should move past age-and-gender buying toward the behavior-based audience targeting digital has used for years, naming interests, purchase behavior, and brand affinity as better currencies for selecting programming.
- Author: The Signals Desk
- Tags: Measurement, Chandra Riccio Manager, Client Success Comscore, Comscore: decline of age/gender measurement

*Signal from* [*comscore.com*](https://comscore.com/?ref=medianexis.com) *·* [*Chandra Riccio Manager*](https://www.medianexis.com/tag/by-chandra-riccio-manager/)*,* [*Client Success Comscore*](https://www.medianexis.com/tag/by-client-success-comscore/) *·* [*read the original*](https://www.comscore.com/Insights/Blog/The-Slow-Death-of-Age-and-Gender?ref=medianexis.com)*.*