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# Comscore: audio, CTV only channels set for programmatic budget growth in 2026
- URL: https://www.medianexis.com/comscore-audio-ctv-only-channels-set-for-programmatic-budget-growth-in-2026/
- Published: 2026-10-01T16:04:56.000Z
- Updated: 2026-10-01T16:04:56.000Z
- Description: Inside Radio reports that Comscore’s 2026 State of Programmatic Report finds audio and CTV are the only media channels expected to gain programmatic budget share this year.
- Author: The Signals Desk
- Tags: Ad-tech, Comscore: audio, CTV lead programmatic growth 2026

**Why it matters.** Audio sellers like iHeartMedia gain leverage to push programmatic deals with Amazon, Viant and StackAdapt as buyers confirm they are actively reallocating linear dollars.

*Signal from* [*insideradio.com*](https://insideradio.com/?ref=medianexis.com) *·* [*read the original*](https://www.insideradio.com/free/comscore-audio-ctv-lead-programmatic-budget-growth-in-2026/article%5Ffacc4665-4a33-4a1f-9a57-cf9df1075151.html?ref=medianexis.com)*.*