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# Comscore: Jesser’s reach beat 14 NBA games with 99% incrementality
- URL: https://www.medianexis.com/comscore-jessers-reach-beat-14-nba-games-with-99-incrementality/
- Published: 2026-10-18T17:47:34.000Z
- Updated: 2026-10-18T17:47:37.000Z
- Description: Variety’s Cynthia Littleton reports that on its “Strictly Business” podcast, Comscore’s Aaron Doades said creator Jesser topped the unique reach of 14 live NBA games in March 2026, with 99% of viewers not watching those games.
- Author: The Signals Desk
- Tags: Creators, Cynthia Littleton, Variety: creator economy leaders on monetization

**Why it matters.** Marketers chasing younger audiences gain a data point for shifting TV sports budgets toward creator channels where linear cannot reach them at all.

*Signal from* [*variety.com*](https://variety.com/?ref=medianexis.com) *·* [*Cynthia Littleton*](https://www.medianexis.com/tag/by-cynthia-littleton/) *·* [*read the original*](https://variety.com/2026/biz/news/jesser-ishowspeed-comscore-uproxx-culture-genius-variety-1236906447/?ref=medianexis.com)*.*