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# Comscore launches monthly report tracking ad exposure across TV platforms
- URL: https://www.medianexis.com/comscore-launches-monthly-report-tracking-ad-exposure-across-tv-platforms/
- Published: 2026-10-22T16:04:49.000Z
- Updated: 2026-10-22T16:04:49.000Z
- Description: Comscore is reporting that its new Score Report shows broadcast platforms capture 43.2% of Share of Ad Exposure Time, versus 34.5% for cable and 22.3% for streaming, despite streaming’s larger viewership base.
- Author: The Signals Desk
- Tags: Measurement, Comscore launches monthly Score Report on TV ad exposure share

**Why it matters.** Advertisers now have a monthly, cross-platform view of where ad exposure actually occurs, not just where viewing happens, sharpening the case for shifting budget allocation toward streaming as its share climbs.

*Signal from* [*comscore.com*](https://comscore.com/?ref=medianexis.com) *·* [*read the original*](https://www.comscore.com/fre/Perspectives/Communiques-de-presse/2026/10/Comscore-Launches-New-Monthly-Report?ref=medianexis.com)*.*