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# Comscore’s new monthly report finds streaming lags in ad exposure share
- URL: https://www.medianexis.com/comscores-new-monthly-report-finds-streaming-lags-in-ad-exposure-share/
- Published: 2026-10-22T16:04:19.000Z
- Updated: 2026-10-22T16:04:19.000Z
- Description: Comscore is reporting that its new monthly Score Report shows broadcast platforms hold 43.2% of Share of Ad Exposure Time, cable 34.5%, and streaming just 22.3%, despite streaming’s growing viewership.
- Author: The Signals Desk
- Tags: Measurement, Bevin Fletcher, Comscore's new monthly report finds streaming lags in ad exposure share

**Why it matters.** Advertisers now get a monthly benchmark showing streaming under-indexes on ad exposure relative to its viewership share, giving broadcast sellers continued leverage in budget negotiations.

*Based on reporting by* [*comscore.com*](https://www.comscore.com/Insights/Press-Releases/2026/10/Comscore-Launches-New-Monthly-Report?ref=medianexis.com) *·* [*ir.comscore.com*](https://ir.comscore.com/news-releases/news-release-details/comscore-launches-new-monthly-report-highlighting-ad-exposure?ref=medianexis.com) *·* [*streamtvinsider.com*](https://www.streamtvinsider.com/advertising/ctv-share-ad-exposure-time-rises-sees-gap-viewership?ref=medianexis.com) *—* [*Bevin Fletcher*](https://www.medianexis.com/tag/by-bevin-fletcher/)*.*