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# Comscore’s Proximic links up with Magnite’s SpringServe for CTV targeting
- URL: https://www.medianexis.com/comscores-proximic-links-up-with-magnites-springserve-for-ctv-targeting/
- Published: 2026-10-28T19:37:41.000Z
- Updated: 2026-10-28T19:37:42.000Z
- Description: Comscore announces that Proximic’s Predictive Audiences and contextual intelligence now integrate into Magnite’s SpringServe platform, giving publishers ID-free targeting tools for CTV inventory.
- Author: The Signals Desk
- Tags: Ad-tech, Comscore Expands Integration, Comscore's Proximic links up with Magnite's SpringServe for CTV targeting

**Why it matters.** Publishers using SpringServe gain a new ID-free path to package CTV inventory for advertisers as third-party cookies and identifiers keep eroding.

*Signal from* [*comscore.com*](https://comscore.com/?ref=medianexis.com) *·* [*Comscore Expands Integration*](https://www.medianexis.com/tag/by-comscore-expands-integration/) *·* [*read the original*](https://www.comscore.com/Insights/Press-Releases/2026/10/Proximic-by-Comscore-Expands-Integration?ref=medianexis.com)*.*