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# Cotswold Outdoor brings retail media in-store with Broadsign, IUF
- URL: https://www.medianexis.com/cotswold-outdoor-brings-retail-media-in-store-with-broadsign-iuf/
- Published: 2026-10-06T20:09:12.000Z
- Updated: 2026-10-06T20:09:12.000Z
- Description: ExchangeWire’s Sheila Obeng-King reports that Cotswold Outdoor Group has deployed 149 till, shelf, totem and front-of-store screens across 23 stores with Broadsign and IUF.
- Author: The Signals Desk
- Tags: Retail-media, Sheila Obeng-King, Cotswold Outdoor expands retail media in-store

**Why it matters.** Brand partners like HOKA, ASICS and Nike gain measurable in-store inventory that proves incremental lift beyond onsite retail media alone.

*Signal from* [*exchangewire.com*](https://exchangewire.com/?ref=medianexis.com) *·* [*Sheila Obeng-King*](https://www.medianexis.com/tag/by-sheila-obeng-king/) *·* [*read the original*](https://www.exchangewire.com/blog/2026/10/06/cotswold-outdoor-group-expands-retail-media-strategy-to-in-store-with-broadsign-and-iuf/?ref=medianexis.com)*.*