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# Creator economy splits into Hollywood deals and programmatic buys
- URL: https://www.medianexis.com/creator-economy-splits-into-hollywood-deals-and-programmatic-buys/
- Published: 2026-10-13T16:30:59.000Z
- Updated: 2026-10-13T16:30:59.000Z
- Description: Digiday’s Kimeko McCoy reports that Portal A co-founder Zach Blume describes a bifurcation in the creator economy, with top-tier creators landing Hollywood-style brand integrations while nano and micro creators are bought like programmatic media.
- Author: The Signals Desk
- Tags: Creators, Kimeko McCoy, Digiday: creator economy's bifurcation

**Why it matters.** Top creators gain agency-level negotiating power over long-term partnerships while micro creators compete on scale and price like long-tail ad inventory.

*Signal from* [*digiday.com*](https://digiday.com/?ref=medianexis.com) *·* [*Kimeko McCoy*](https://www.medianexis.com/tag/by-kimeko-mccoy/) *·* [*read the original*](https://digiday.com/podcasts/media-buys-and-mega-partnerships-how-the-creator-economy-is-splitting-in-two/?ref=medianexis.com)*.*