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# Creators are restructuring as holding companies to court brand dollars
- URL: https://www.medianexis.com/creators-are-restructuring-as-holding-companies-to-court-brand-dollars/
- Published: 2026-10-23T13:26:42.000Z
- Updated: 2026-10-23T13:26:42.000Z
- Description: Ad Age’s Gillian Follett reports that top creators like Cody “Clix” Conrod are reorganizing under holding companies, hiring CEOs and executives to run diversified businesses spanning media, products and events.
- Author: The Signals Desk
- Tags: Creators, Gillian Follett, Ad Age: creator holding companies next phase

**Why it matters.** Brands negotiating with creator-run holding companies now face professionalized counterparts less reliant on a single sponsorship deal for revenue.

*Signal from* [*adage.com*](https://adage.com/?ref=medianexis.com) *·* [*Gillian Follett*](https://www.medianexis.com/tag/by-gillian-follett/) *·* [*read the original*](https://adage.com/influencers-creators/aa-holding-companies-clix-jesser-new-marketing-phase/?ref=medianexis.com)*.*