> ## Content Index
> Fetch the complete content index at: https://www.medianexis.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# Creators push followers toward IRL events as feed growth stalls
- URL: https://www.medianexis.com/creators-push-followers-toward-irl-events-as-feed-growth-stalls/
- Published: 2026-10-06T13:52:23.000Z
- Updated: 2026-10-06T13:52:23.000Z
- Description: Digiday’s Seb Joseph reports that creators like Maya Raichoora are moving followers off Instagram into monthly in-person events, betting live gatherings outlast any single video and give brands turnout, sales and sign-ups they can count.
- Author: The Signals Desk
- Tags: Creators, Seb Joseph, IRL events as proof point for creator marketing

**Why it matters.** Brands gain a countable proof point beyond views, strengthening creators who can prove real-world turnout over those who can’t.

*Signal from* [*digiday.com*](https://digiday.com/?ref=medianexis.com) *·* [*Seb Joseph*](https://www.medianexis.com/tag/by-seb-joseph/) *·* [*read the original*](https://digiday.com/marketing/the-future-is-going-to-be-in-real-life-irl-events-are-becoming-the-new-proof-point-for-creator-marketing/?ref=medianexis.com)*.*