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# Creators question Instagram’s long-form push without a monetization plan
- URL: https://www.medianexis.com/creators-question-instagrams-long-form-push-without-a-monetization-plan/
- Published: 2026-11-08T15:33:22.000Z
- Updated: 2026-11-08T15:33:23.000Z
- Description: Digiday’s Alyssa Mercante reports that Instagram’s new 90-minute video feature, aimed at pulling YouTube creators onto the platform, pairs select six-figure payouts with no stated ad revenue model.
- Author: Medianexis Signals Desk
- Tags: Creators, Alyssa Mercante, Instagram long-form video push reaction from creators

**Why it matters.** Creator managers can use Instagram’s acquisition push as new leverage in YouTube negotiations even before Instagram sets a revenue-share structure.

*Signal from* [*digiday.com*](https://digiday.com/?ref=medianexis.com) *·* [*Alyssa Mercante*](https://www.medianexis.com/tag/by-alyssa-mercante/) *·* [*read the original*](https://digiday.com/media/creators-see-promise-in-instagrams-long-form-push-but-question-whether-exposure-is-enough/?ref=medianexis.com)*.*