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# Creators start pitching AEO metrics, not just view counts
- URL: https://www.medianexis.com/creators-start-pitching-aeo-metrics-not-just-view-counts/
- Published: 2026-09-19T13:54:53.000Z
- Updated: 2026-09-19T13:54:53.000Z
- Description: Digiday reports that creator pitches are shifting toward proving citation in AI-generated answers, not just audience reach.
- Author: The Signals Desk
- Tags: Creators, AI, Seb Joseph, Krystal Scanlon, Creators pitching AI citations (AEO) to brands

**Why it matters.** Brands and agencies will need new proof points beyond views and engagement to justify creator spend as AI answer engines become a distribution channel.

*Signal from* [*digiday.com*](https://digiday.com/?ref=medianexis.com) *·* [*Seb Joseph*](https://www.medianexis.com/tag/by-seb-joseph/)*,* [*Krystal Scanlon*](https://www.medianexis.com/tag/by-krystal-scanlon/) *·* [*read the original*](https://digiday.com/marketing/future-of-marketing-briefing-creators-are-learning-to-pitch-aeo-not-just-audiences/?ref=medianexis.com)*.*