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# Criteo slashes 2026 guidance to a 12% decline after second cut in three months
- URL: https://www.medianexis.com/criteo-slashes-2026-guidance-to-a-12-decline-after-second-cut-in-three-months/
- Published: 2026-11-02T15:20:49.000Z
- Updated: 2026-11-02T15:20:49.000Z
- Description: PPC Land’s Luis Rijo reports that Criteo has cut its 2026 forecast twice in three months, moving from expected growth of up to 2% in February to a projected decline of up to 12% by August.
- Author: The Signals Desk
- Tags: Ad-tech, Luis Rijo, Criteo cuts 2026 outlook

**Why it matters.** Criteo’s retail media clients and advertisers now hold more leverage in renewal talks, since the company itself is guiding to shrinking margins and has gone quiet on a reported takeover approach.

*Signal from* [*ppc.land*](https://ppc.land/?ref=medianexis.com) *·* [*Luis Rijo*](https://www.medianexis.com/tag/by-luis-rijo/) *·* [*read the original*](https://ppc.land/criteo-cuts-2026-outlook-from-up-to-2-growth-to-as-much-as-a-12-decline/?ref=medianexis.com)*.*