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# CTV ad conversion rates rise as targeting improves
- URL: https://www.medianexis.com/ctv-ad-conversion-rates-rise-as-targeting-improves/
- Published: 2026-10-28T13:41:08.000Z
- Updated: 2026-10-28T13:41:08.000Z
- Description: eMarketer’s Asa Hiken reports that CTV ad conversion rates are climbing, a sign that audience targeting on connected TV is getting more precise.
- Author: The Signals Desk
- Tags: Measurement, Asa Hiken, eMarketer: CTV ads delivering on conversion rates

*Signal from* [*emarketer.com*](https://emarketer.com/?ref=medianexis.com) *·* [*Asa Hiken*](https://www.medianexis.com/tag/by-asa-hiken/) *·* [*read the original*](https://www.emarketer.com/content/ctv-ads-delivering-on-conversion-rates-indicating-growth-audience-targeting?ref=medianexis.com)*.*