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# CTV ad dollars still lag behind viewer eyeballs, new report finds
- URL: https://www.medianexis.com/ctv-ad-dollars-still-lag-behind-viewer-eyeballs-new-report-finds/
- Published: 2026-11-06T22:07:46.000Z
- Updated: 2026-11-06T22:07:46.000Z
- Description: TVNewsCheck’s Mark K. Miller points to a special report, republished from TVRev, on why CTV advertising remains a complex equation for buyers even as audiences keep shifting from linear to streaming.
- Author: The Signals Desk
- Tags: Streaming, Mark K. Miller, TV News Check: state of CTV advertising report

*Signal from* [*tvnewscheck.com*](https://tvnewscheck.com/?ref=medianexis.com) *·* [*Mark K. Miller*](https://www.medianexis.com/tag/by-mark-k-miller/) *·* [*read the original*](https://tvnewscheck.com/business/article/the-state-of-ctv-advertising/?ref=medianexis.com)*.*