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# CTV ad-tech firm Keynes launches AI marketing assistant kAI
- URL: https://www.medianexis.com/ctv-ad-tech-firm-keynes-launches-ai-marketing-assistant-kai/
- Published: 2026-09-15T20:38:38.000Z
- Updated: 2026-09-15T20:38:38.000Z
- Description: Keynes, a connected-TV data company, is rolling out kAI, an AI layer built on Anthropic’s Claude atop its Kortex data repository that answers marketer and CFO questions about cross-channel spend instantly.
- Author: Fabric.Media Editorial
- Tags: Ad-tech, AI, Jon Lafayette, Keynes launches AI marketing assistant kAI

**Why it matters.** Marketers gain a tool that translates fragmented cross-channel spend data into instant answers, reducing reliance on human analysts for routine performance questions.

*Signal from* [*The Measure*](https://www.themeasure.net/?ref=medianexis.com) *·* [*Jon Lafayette*](https://www.medianexis.com/tag/by-jon-lafayette/) *·* [*read the original*](https://www.themeasure.net/ctv-specialist-keynes-launches-marketing-assistant-kai/?ref=medianexis.com)*.*