> ## Content Index
> Fetch the complete content index at: https://www.medianexis.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# CTV now over half of premium video ad views in Europe, FreeWheel finds
- URL: https://www.medianexis.com/ctv-now-over-half-of-premium-video-ad-views-in-europe-freewheel-finds/
- Published: 2026-09-29T16:04:32.000Z
- Updated: 2026-09-29T16:04:32.000Z
- Description: Advanced Television reports that FreeWheel’s latest Video Monetisation Report found CTV hit 53 percent of premium video ad views in Europe in H1 2026, with total programmatic ad views up 44 percent year over year and live ad views rising to 32 percent.
- Author: The Signals Desk
- Tags: Streaming, Report: CTV share of European ad views

**Why it matters.** European broadcasters gain a larger addressable pool of automated buyers as programmatic CTV scales, pushing them to keep integrating linear and digital inventory to capture the shift.

*Signal from* [*advanced-television.com*](https://advanced-television.com/?ref=medianexis.com) *·* [*read the original*](https://www.advanced-television.com/2026/09/29/report-ctv-accounts-for-53-of-ad-views-across-europe/?ref=medianexis.com)*.*