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# CTV overtakes cable in political ad spend for first midterm ever
- URL: https://www.medianexis.com/ctv-overtakes-cable-in-political-ad-spend-for-first-midterm-ever/
- Published: 2026-11-02T18:39:36.000Z
- Updated: 2026-11-02T18:39:36.000Z
- Description: Adweek’s Kendra Barnett reports political advertisers have spent $11.4 billion in the 2026 midterms cycle, up 28% from 2022, per AdImpact data.
- Author: The Signals Desk
- Tags: Streaming, Kendra Barnett, MediaPost: October Surprises column

**Why it matters.** Political buyers now treat CTV as the default persuasion channel, pulling future cycle budgets away from cable even as overall spend keeps setting records.

*Signal from* [*adweek.com*](https://adweek.com/?ref=medianexis.com) *·* [*Kendra Barnett*](https://www.medianexis.com/tag/by-kendra-barnett/) *·* [*read the original*](https://www.adweek.com/convergent-tv/ctv-overtakes-cable-in-political-ad-spend-for-the-first-time-in-a-midterm/?ref=medianexis.com)*.*