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# CTV sellers find measurement proof isn’t enough to win advertiser trust
- URL: https://www.medianexis.com/ctv-sellers-find-measurement-proof-isnt-enough-to-win-advertiser-trust/
- Published: 2026-11-13T17:59:43.000Z
- Updated: 2026-11-13T17:59:43.000Z
- Description: AdExchanger’s Allison Schiff reports that at LUMA’s Digital Media Summit, LG Ad Solutions sales president Serge Matta described offering a QSR advertiser a guarantee tied to incremental store visits from an independent measurement provider, only for the CMO to balk.
- Author: Medianexis Signals Desk
- Tags: Measurement, Allison Schiff, AdExchanger: CTV trust issues feature

**Why it matters.** CTV sellers keep losing ad budgets to perception problems even when they offer outcome-based guarantees backed by independent measurement.

*Signal from* [*adexchanger.com*](https://adexchanger.com/?ref=medianexis.com) *·* [*Allison Schiff*](https://www.medianexis.com/tag/by-allison-schiff/) *·* [*read the original*](https://www.adexchanger.com/tv/ctv-has-trust-issues/?ref=medianexis.com)*.*