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# CTV’s “ghost audiences” are inflating ad inventory, Samsung Ads exec says
- URL: https://www.medianexis.com/ctvs-ghost-audiences-are-inflating-ad-inventory-samsung-ads-exec-says/
- Published: 2026-11-02T15:23:15.000Z
- Updated: 2026-11-02T15:23:16.000Z
- Description: AdExchanger publishes a guest column from Samsung Ads’ Justin Fromm arguing that subscriber counts and MAUs mask “ghost audiences” — inactive subscribers who count toward platform size but generate no real ad supply.
- Author: The Signals Desk
- Tags: Measurement, AdExchanger Guest, AdExchanger: ghost audiences in CTV measurement

**Why it matters.** Buyers who plan against subscriber or MAU counts risk paying for impressions against viewers who are no longer actually watching.

*Signal from* [*adexchanger.com*](https://adexchanger.com/?ref=medianexis.com) *·* [*AdExchanger Guest*](https://www.medianexis.com/tag/by-adexchanger-guest/) *·* [*read the original*](https://www.adexchanger.com/on-tv-and-video/ghost-audiences-are-haunting-ctv-measurement/?ref=medianexis.com)*.*