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# CVS and Revlon execs map ‘trip missions’ for holiday shoppers
- URL: https://www.medianexis.com/cvs-and-revlon-execs-map-trip-missions-for-holiday-shoppers/
- Published: 2026-10-13T16:32:20.000Z
- Updated: 2026-10-13T16:32:20.000Z
- Description: Adweek’s Justin Chin reports that at an Adweek House panel co-hosted with CVS Media Exchange, Wendy Liebmann of WSL, Gretchen Reisner of CVS Media Exchange, and Revlon’s Kelly Solomon discussed how retail media data can identify distinct holiday “trip missions.”
- Author: The Signals Desk
- Tags: Retail-media, Justin Chin, Adweek: Holiday Playbook for shopping season panel

*Signal from* [*adweek.com*](https://adweek.com/?ref=medianexis.com) *·* [*Justin Chin*](https://www.medianexis.com/tag/by-justin-chin/) *·* [*read the original*](https://www.adweek.com/commerce/a-holiday-playbook-for-the-years-busiest-shopping-season/?ref=medianexis.com)*.*