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# Daddy Yankee, Visa back vertical microseries on aTwist for new album
- URL: https://www.medianexis.com/daddy-yankee-visa-back-vertical-microseries-on-atwist-for-new-album/
- Published: 2026-11-02T18:39:07.000Z
- Updated: 2026-11-02T18:39:07.000Z
- Description: Variety’s Isabelle Farina reports that Daddy Yankee partnered with vertical media studio aTwist and Visa to launch “La Postal: Written in the Dance,” a microseries promoting his album, releasing on his YouTube channel and aTwist on November 3.
- Author: The Signals Desk
- Tags: Creators, Isabelle Farina, Daddy Yankee partners for La Postal microseries

**Why it matters.** Brands like Visa gain a new vertical-video branded-entertainment format to reach fans, extending ad spend beyond traditional music marketing channels.

*Signal from* [*variety.com*](https://variety.com/?ref=medianexis.com) *·* [*Isabelle Farina*](https://www.medianexis.com/tag/by-isabelle-farina/) *·* [*read the original*](https://variety.com/2026/music/news/daddy-yankee-la-postal-atwist-visa-youtube-microseries-1236936398/?ref=medianexis.com)*.*