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# DataFuelX debuts cross-publisher video ad marketplace with 13 outlets
- URL: https://www.medianexis.com/datafuelx-debuts-cross-publisher-video-ad-marketplace-with-13-outlets-2/
- Published: 2026-10-15T18:47:31.000Z
- Updated: 2026-10-15T18:47:31.000Z
- Description: Variety’s Brian Steinberg reports that DataFuelX, led by TV-sales veterans Dan Aversano and Michael Strober, launched DFX Marketplace, a single point of entry for buying linear and CTV inventory across 13 premium video publishers.
- Author: The Signals Desk
- Tags: Ad-tech, AI, Brian Steinberg, datafuelX builds DFX data marketplace

**Why it matters.** Buyers gain a single connection point to negotiate reach across competing publishers who previously sold inventory separately.

*Signal from* [*variety.com*](https://variety.com/?ref=medianexis.com) *·* [*Brian Steinberg*](https://www.medianexis.com/tag/by-brian-steinberg/) *·* [*read the original*](https://variety.com/2026/tv/news/datafuelx-video-ad-marketplace-13-different-publishers-1236910814/?ref=medianexis.com)*.*