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# datafuelX folds in Audyns to launch DFX Marketplace for linear TV
- URL: https://www.medianexis.com/datafuelx-folds-in-audyns-to-launch-dfx-marketplace-for-linear-tv-2/
- Published: 2026-10-15T18:47:56.000Z
- Updated: 2026-10-15T18:47:56.000Z
- Description: The Measure’s Jon Lafayette reports that datafuelX, having acquired Audyns in September, is launching DFX Marketplace, a platform letting advertisers plan and buy data-driven linear campaigns.
- Author: The Signals Desk
- Tags: Ad-tech, Jon Lafayette, datafuelX builds DFX data marketplace

**Why it matters.** Agency media buyers gain a single automated marketplace to access advanced-audience linear inventory across networks that previously required separate manual deals.

*Signal from* [*The Measure*](https://www.themeasure.net/?ref=medianexis.com) *·* [*Jon Lafayette*](https://www.medianexis.com/tag/by-jon-lafayette/) *·* [*read the original*](https://www.themeasure.net/datafuelx-building-dfx-marketplace-for-data-driven-video-campaigns/?ref=medianexis.com)*.*