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# Dave & Buster’s taps Gut, Mediaplus after 13 quarters of falling sales
- URL: https://www.medianexis.com/dave-busters-taps-gut-mediaplus-after-13-quarters-of-falling-sales/
- Published: 2026-09-27T21:02:40.000Z
- Updated: 2026-09-27T21:02:40.000Z
- Description: Adweek’s Christopher Cicchiello reports that Dave & Buster’s named Gut as creative agency of record and Mediaplus as media AOR, replacing incumbents Deloitte Digital and Dentsu X following a competitive pitch.
- Author: The Signals Desk
- Tags: Agencies, Christopher Cicchiello, Dave & Buster's hires new agencies for foot traffic

**Why it matters.** Incumbents Deloitte Digital and Dentsu X lose the account after failing to reverse the sales slide, raising the bar for what new agencies must prove instead of a creative reset.

*Signal from* [*adweek.com*](https://adweek.com/?ref=medianexis.com) *·* [*Christopher Cicchiello*](https://www.medianexis.com/tag/by-christopher-cicchiello/) *·* [*read the original*](https://www.adweek.com/agencies/dave-busters-hires-new-agencies-to-get-more-people-into-its-locations/?ref=medianexis.com)*.*