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# Dealmakers pivot from mega-mergers to creators and IP, Raine says
- URL: https://www.medianexis.com/dealmakers-pivot-from-mega-mergers-to-creators-and-ip-raine-says/
- Published: 2026-10-03T12:24:39.000Z
- Updated: 2026-10-03T12:24:39.000Z
- Description: TheWrap’s A.J. Katz reports that at TheGrill conference, Raine partner Erik Hodge said dwindling mega-merger targets are pushing Hollywood dealmakers toward creators, IP and smaller companies that can scale, citing talent migrating to YouTube as a key opportunity.
- Author: The Signals Desk
- Tags: Creators, A.J. Katz, TheWrap: Hollywood dealmakers eye creators amid merger slowdown

**Why it matters.** As traditional talent follows Piers Morgan’s path from network TV to YouTube, investors gain a new on-ramp to IP ownership once gated by studio infrastructure.

*Signal from* [*thewrap.com*](https://thewrap.com/?ref=medianexis.com) *·* [*A.J. Katz*](https://www.medianexis.com/tag/by-a-j-katz/) *·* [*read the original*](https://www.thewrap.com/industry-news/deals-ma/hollywood-dealmakers-creators-mega-mergers-youtube/?ref=medianexis.com)*.*