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# Dear Media exec: letting creators rewrite brand scripts drives results
- URL: https://www.medianexis.com/dear-media-exec-letting-creators-rewrite-brand-scripts-drives-results/
- Published: 2026-10-08T22:58:05.000Z
- Updated: 2026-10-08T22:58:05.000Z
- Description: Adweek’s Mark Stenberg reports that at Advertising HQ, Dear Media’s Mark Mullett and host Amanda Hirsch said brands still err by scripting talent instead of letting them shape host-read ads.
- Author: The Signals Desk
- Tags: Creators, Mark Stenberg, Dear Media's Amanda Hirsch on podcast ad authenticity

*Signal from* [*adweek.com*](https://adweek.com/?ref=medianexis.com) *·* [*Mark Stenberg*](https://www.medianexis.com/tag/by-mark-stenberg/) *·* [*read the original*](https://www.adweek.com/media/dear-media-amanda-hirsch-advertising-week/?ref=medianexis.com)*.*