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# Deloitte: media value is shifting from content to fan participation
- URL: https://www.medianexis.com/deloitte-media-value-is-shifting-from-content-to-fan-participation/
- Published: 2026-09-30T19:04:45.000Z
- Updated: 2026-09-30T19:04:45.000Z
- Description: MediaPost’s Stephanie Dolan argues entertainment is moving from a “Content Economy” into a “Participation Economy,” where audiences sharing, remixing and building communities around stories matters more than raw viewing time or subscriber counts.
- Author: The Signals Desk
- Tags: Streaming, Stephanie Dolan, MediaPost op-ed: media is about participation

**Why it matters.** M&A targets shift as buyers weigh creator ecosystems and engagement data alongside content libraries and subscriber counts.

*Signal from* [*mediapost.com*](https://mediapost.com/?ref=medianexis.com) *·* [*Stephanie Dolan*](https://www.medianexis.com/tag/by-stephanie-dolan/) *·* [*read the original*](https://www.mediapost.com/publications/article/418314/media-is-no-longer-just-about-content-its-about.html?ref=medianexis.com)*.*