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# Dentsu becomes a Hollywood producer with ‘Angry Birds 3' investment
- URL: https://www.medianexis.com/dentsu-becomes-a-hollywood-producer-with-angry-birds-3-investment/
- Published: 2026-10-06T13:55:12.000Z
- Updated: 2026-10-06T13:55:13.000Z
- Description: Campaignlive.com reports that Dentsu has made a “material capital investment” as producer and global agency of record on The Angry Birds 3, contributing to its $66 million marketing and distribution budget.
- Author: The Signals Desk
- Tags: Agencies, Dentsu produces 'The Angry Birds 3'

**Why it matters.** Brands working with Dentsu gain early entry to film IP for integrations, pushing rival holding companies like WPP and Publicis to expand their own entertainment-financing arms to compete for the same access.

*Signal from* [*campaignlive.com*](https://campaignlive.com/?ref=medianexis.com) *·* [*read the original*](https://www.campaignlive.com/article/dentsu-ventures-hollywood-the-angry-birds-3/1971703?ref=medianexis.com)*.*