> ## Content Index
> Fetch the complete content index at: https://www.medianexis.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# Dentsu Creative wins expanded Diageo trade and shopper marketing role
- URL: https://www.medianexis.com/dentsu-creative-wins-expanded-diageo-trade-and-shopper-marketing-role/
- Published: 2026-10-23T01:12:11.000Z
- Updated: 2026-10-23T01:12:11.000Z
- Description: Adweek’s Christopher Cicchiello reports that Dentsu Creative won Diageo’s U.S. trade and shopper marketing business after a competitive review, consolidating work previously spread across multiple agencies and extending a 25-year client relationship.
- Author: The Signals Desk
- Tags: Agencies, Christopher Cicchiello, Dentsu Creative expands Diageo scope

**Why it matters.** Diageo’s consolidation under one agency narrows the field of shops competing for its shopper marketing dollars.

*Signal from* [*adweek.com*](https://adweek.com/?ref=medianexis.com) *·* [*Christopher Cicchiello*](https://www.medianexis.com/tag/by-christopher-cicchiello/) *·* [*read the original*](https://www.adweek.com/agencies/dentsu-creative-expands-scope-with-diageo-across-us-trade-and-shopper-marketing/?ref=medianexis.com)*.*