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# Dhar Mann pledges $100M in creator-brand deals, opens LA “Creator City”
- URL: https://www.medianexis.com/dhar-mann-pledges-100m-in-creator-brand-deals-opens-la-creator-city/
- Published: 2026-10-11T01:35:48.000Z
- Updated: 2026-10-13T16:31:39.000Z
- Description: Tubefilter’s James Hale reports that Dhar Mann, Advertising Week New York’s first “Chief Creator Officer,” claims CMOs have already pledged $100 million in creator sponsorships, though none are signed deals, while unveiling a four-acre Los Angeles production campus opening February 2027.
- Author: The Signals Desk
- Tags: Creators, James Hale, Dhar Mann claims $100M AWNY deal pledged

**Why it matters.** Creators gain a dedicated broker and physical hub to pitch brands directly, as Mann works to close the gap between CMOs and creators who don’t know how to sell in a boardroom.

*Signal from* [*tubefilter.com*](https://tubefilter.com/?ref=medianexis.com) *·* [*James Hale*](https://www.medianexis.com/tag/by-james-hale/) *·* [*read the original*](https://www.tubefilter.com/2026/10/07/dhar-mann-advertising-week-new-york-creator-city/?ref=medianexis.com)*.*