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# Dhar Mann’s $100M AWNY creator-brand goal is already pledged, he claims
- URL: https://www.medianexis.com/dhar-manns-100m-awny-creator-brand-goal-is-already-pledged-he-claims/
- Published: 2026-10-06T20:09:24.000Z
- Updated: 2026-10-06T20:09:24.000Z
- Description: Digiday’s Alyssa Mercante reports that Dhar Mann, Advertising Week’s first chief creator officer, says CMO pledges already exceed his $100 million creator-brand deal target, though he doesn’t expect contracts signed by week’s end.
- Author: The Signals Desk
- Tags: Creators, Alyssa Mercante, Dhar Mann claims $100M AWNY deal pledged

**Why it matters.** Brands and agencies that cut out layers between CMOs and creators gain leverage to close larger deals faster.

*Signal from* [*digiday.com*](https://digiday.com/?ref=medianexis.com) *·* [*Alyssa Mercante*](https://www.medianexis.com/tag/by-alyssa-mercante/) *·* [*read the original*](https://digiday.com/marketing/dhar-manns-100m-awny-deal-target-for-creators-is-already-pledged-so-he-says/?ref=medianexis.com)*.*