> ## Content Index
> Fetch the complete content index at: https://www.medianexis.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# Digiday recap: AI now touches every corner of agency media work
- URL: https://www.medianexis.com/digiday-recap-ai-now-touches-every-corner-of-agency-media-work/
- Published: 2026-11-08T15:32:43.000Z
- Updated: 2026-11-08T15:32:43.000Z
- Description: Digiday’s Michael Bürgi recaps the Digiday Media Buying Summit, reporting that AI has spread across agency functions from internal efficiency tools to planning, measurement and creative production. He notes agencies are now also expected to consult clients directly on how to deploy AI themselves.
- Author: Medianexis Signals Desk
- Tags: Agencies, AI, Michael Bürgi, Digiday Media Buying Summit AI recap

*Signal from* [*digiday.com*](https://digiday.com/?ref=medianexis.com) *·* [*Michael Bürgi*](https://www.medianexis.com/tag/by-michael-b-rgi/) *·* [*read the original*](https://digiday.com/media-buying/digiday-media-buying-summit-october-recap-assessing-the-ups-and-challenges-of-ais-spread-across-the-media-agency-landscape/?ref=medianexis.com)*.*