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# Digiday’s 2026 report: AI and creators are rewiring agency media plans
- URL: https://www.medianexis.com/digidays-2026-report-ai-and-creators-are-rewiring-agency-media-plans/
- Published: 2026-10-06T13:51:47.000Z
- Updated: 2026-10-06T13:51:47.000Z
- Description: Digiday’s Catherine Wolf reports that the outlet’s 2026 Media Agency Report finds clients demanding more flexibility on when and where budgets move.
- Author: The Signals Desk
- Tags: Agencies, AI, Catherine Wolf, Digiday Media Agency Report 2026

**Why it matters.** Agencies that can’t show a return on AI spend lose leverage to justify its cost to clients.

*Signal from* [*digiday.com*](https://digiday.com/?ref=medianexis.com) *·* [*Catherine Wolf*](https://www.medianexis.com/tag/by-catherine-wolf/) *·* [*read the original*](https://digiday.com/media-buying/digiday-media-agency-report-2026-how-agencies-adapt-to-a-media-landscape-shaped-by-ai-and-creators/?ref=medianexis.com)*.*