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# Discord bets video quest ads can finally scale gaming advertising
- URL: https://www.medianexis.com/discord-bets-video-quest-ads-can-finally-scale-gaming-advertising/
- Published: 2026-10-07T18:17:32.000Z
- Updated: 2026-10-07T18:17:33.000Z
- Description: Next in Media’s Mike Shields reports that Discord is rolling out self-serve video quest ads this week, as VP of Advertising Adam Bauer argues gaming is a “behavior,” not a vertical, even as the IAB pegs gaming at under 3% of US ad spend.
- Author: The Signals Desk
- Tags: Ad-tech, Mike Shields, VideoWeek: reaching gamers via CTV

**Why it matters.** Buyers get a self-serve route into premium gaming inventory that console and PC publishers have mostly kept off-limits.

*Signal from* [*Next in Media*](https://mikeshields.substack.com/) *·* [*Mike Shields*](https://www.medianexis.com/tag/by-mike-shields/) *·* [*read the original*](https://mikeshields.substack.com/p/someone-has-to-help-gaming-finally)*.*