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# Disney CMO details plan to move creators beyond marketing into development
- URL: https://www.medianexis.com/disney-cmo-details-plan-to-move-creators-beyond-marketing-into-development/
- Published: 2026-10-08T22:58:58.000Z
- Updated: 2026-10-08T22:58:58.000Z
- Description: The Ankler’s Natalie Jarvey reports Disney CMO Asad Ayaz is expanding creator partnerships beyond marketing activations into development and programming, following the company’s costly Maker Studios experiment and its sponsorship of the Created in LA conference.
- Author: The Signals Desk
- Tags: Creators, Natalie Jarvey, Ankler: Disney CMO creator push interview

**Why it matters.** Creators who land Disney development deals gain a path into studio-backed production that bypasses traditional entertainment gatekeeping.

*Signal from* [*The Ankler*](https://theankler.com/?ref=medianexis.com) *·* [*Natalie Jarvey*](https://www.medianexis.com/tag/by-natalie-jarvey/) *·* [*read the original*](https://theankler.com/exclusive-disney-cmo-asad-ayaz-reveals-new-creator-push/?ref=medianexis.com)*.*