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# Disney taps Dhar Mann, Nastya to reach kids where they already watch
- URL: https://www.medianexis.com/disney-taps-dhar-mann-nastya-to-reach-kids-where-they-already-watch/
- Published: 2026-10-12T14:21:58.000Z
- Updated: 2026-10-12T14:21:58.000Z
- Description: Variety’s Leo Barraclough reports that Disney Kids & Family president Ayo Davis told a MipJunior panel the studio is partnering with creators like Dhar Mann and Nastya to reach young viewers now splitting attention between “Bluey” and “Squid Game.”
- Author: The Signals Desk
- Tags: Creators, Leo Barraclough, Disney's kids arm works with creators like Dhar Mann, Nastya

**Why it matters.** Legacy kids studios gain a path into creator-native audiences by licensing IP-style storytelling arrangements with YouTube-born talent rather than competing against them for attention.

*Signal from* [*variety.com*](https://variety.com/?ref=medianexis.com) *·* [*Leo Barraclough*](https://www.medianexis.com/tag/by-leo-barraclough/) *·* [*read the original*](https://variety.com/2026/tv/global/disney-kids-family-creators-dhar-mann-nastya-1236908306/?ref=medianexis.com)*.*