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# DMEXCO 2026: CTV debates shift from agentic ad protocols to proof of authenticity
- URL: https://www.medianexis.com/dmexco-2026-ctv-debates-shift-from-agentic-ad-protocols-to-proof-of-authenticity/
- Published: 2026-10-13T16:32:32.000Z
- Updated: 2026-10-13T16:32:32.000Z
- Description: The Drum’s Sarah Lewis reports that DMEXCO 2026 conversations in CTV centered on agentic buying protocols and authenticity verification, with vendors pitching frameworks for machine-driven ad transactions.
- Author: The Signals Desk
- Tags: Streaming, Sarah Lewis, The Drum: CTV themes from DMEXCO 2026

*Signal from* [*thedrum.com*](https://thedrum.com/?ref=medianexis.com) *·* [*Sarah Lewis*](https://www.medianexis.com/tag/by-sarah-lewis/) *·* [*read the original*](https://www.thedrum.com/opinion/from-agentic-protocol-to-authentic-proof-key-ctv-themes-from-dmexco-2026?ref=medianexis.com)*.*