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# DoorDash pushes commerce media to build brands, not just performance
- URL: https://www.medianexis.com/doordash-pushes-commerce-media-to-build-brands-not-just-performance/
- Published: 2026-10-27T14:23:23.000Z
- Updated: 2026-10-27T14:23:23.000Z
- Description: The Drum’s Jenni Baker reports that DoorDash, as it expands advertising tools across Wolt and Deliveroo, says commerce media needs more room for brand storytelling, not just lower-funnel performance metrics.
- Author: The Signals Desk
- Tags: Retail-media, Jenni Baker, DoorDash wants commerce media to build brands

*Signal from* [*thedrum.com*](https://thedrum.com/?ref=medianexis.com) *·* [*Jenni Baker*](https://www.medianexis.com/tag/by-jenni-baker/) *·* [*read the original*](https://www.thedrum.com/news/from-price-to-conviction-doordash-deliveroo-wolt-s-brand-building-ambitions-for-commerce-media?ref=medianexis.com)*.*