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# DoorDash to buy Instacart for $17 billion, merging retail media giants
- URL: https://www.medianexis.com/doordash-to-buy-instacart-for-17-billion-merging-retail-media-giants/
- Published: 2026-11-02T15:22:26.000Z
- Updated: 2026-11-03T15:29:21.000Z
- Description: MediaPost’s Laurie Sullivan reports that DoorDash agreed to acquire Instacart for $17 billion, paying $65 a share in cash and stock, combining two retail-media businesses each already generating more than $1 billion in annualized ad revenue.
- Author: The Signals Desk
- Tags: Retail-media, Deals, Laurie Sullivan, DoorDash to acquire Instacart for $17B

**Why it matters.** Advertisers gain a combined retail-media scale rivaling Amazon and Walmart, but face a prolonged wait before targeting, buying and measurement tools consolidate.

*Signal from* [*mediapost.com*](https://mediapost.com/?ref=medianexis.com) *·* [*Laurie Sullivan*](https://www.medianexis.com/tag/by-laurie-sullivan/) *·* [*read the original*](https://www.mediapost.com/publications/article/419081/doordash-to-acquire-instacart-for-17b-consolidat.html?ref=medianexis.com)*.*