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# DoorDash to buy Instacart for $17B, folding in its ad business
- URL: https://www.medianexis.com/doordash-to-buy-instacart-for-17b-folding-in-its-ad-business/
- Published: 2026-11-02T15:20:07.000Z
- Updated: 2026-11-02T15:20:07.000Z
- Description: Grocery Dive’s Catherine Douglas Moran reports DoorDash will acquire Instacart for about $17 billion, a 26% premium, closing by mid-2028, keeping Instacart’s brand, app and enterprise tech while absorbing its 600,000 couriers and retail media arm.
- Author: The Signals Desk
- Tags: Retail-media, Deals, Catherine Douglas Moran, DoorDash to acquire Instacart for $17B

**Why it matters.** Advertisers and retailers negotiating retail media placements now face a combined DoorDash-Instacart ad business that controls a bigger share of grocery e-commerce inventory.

*Signal from* [*grocerydive.com*](https://grocerydive.com/?ref=medianexis.com) *·* [*Catherine Douglas Moran*](https://www.medianexis.com/tag/by-catherine-douglas-moran/) *·* [*read the original*](https://www.grocerydive.com/news/doordash-to-buy-instacart-for-17b/872978/?ref=medianexis.com)*.*