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# DTG publishes cross-industry framework for IP TV advertising
- URL: https://www.medianexis.com/dtg-publishes-cross-industry-framework-for-ip-tv-advertising/
- Published: 2026-09-11T16:33:27.000Z
- Updated: 2026-09-11T16:33:27.000Z
- Description: Ahead of IBC 2026, the Digital TV Group released a framework built with more than 50 organisations to align IP-delivered television advertising.
- Author: Fabric.Media Editorial
- Tags: Ad-tech, DTG framework for IP-delivered TV advertising

**Why it matters.** Buyers and platforms now have a shared reference point for interoperability, setting the terms other IP-advertising standards efforts will be measured against.

*Signal from* [*advanced-television.com*](https://advanced-television.com/?ref=medianexis.com) *·* [*read the original*](https://www.advanced-television.com/2026/09/09/dtg-framework-maps-the-future-of-ip-delivered-tv-advertising/?ref=medianexis.com)*.*