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# EMarketer: AI disruption is speeding advertisers’ shift to CTV
- URL: https://www.medianexis.com/emarketer-ai-disruption-is-speeding-advertisers-shift-to-ctv/
- Published: 2026-09-19T13:55:25.000Z
- Updated: 2026-09-19T13:55:25.000Z
- Description: EMarketer reports that advertisers are flooding into connected TV as linear TV continues its decline, and generative AI tools are accelerating that migration by reshaping planning and buying.
- Author: The Signals Desk
- Tags: Streaming, AI, Peter Clark, Small advertisers flood CTV amid AI disruption

*Signal from* [*emarketer.com*](https://emarketer.com/?ref=medianexis.com) *·* [*Peter Clark*](https://www.medianexis.com/tag/by-peter-clark/) *·* [*read the original*](https://www.emarketer.com/content/advertisers-flood-ctv--ai-disruption-accelerating-shift?ref=medianexis.com)*.*