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# eMarketer: AI is collapsing the marketing funnel for retailers
- URL: https://www.medianexis.com/emarketer-ai-is-collapsing-the-marketing-funnel-for-retailers/
- Published: 2026-09-27T21:03:57.000Z
- Updated: 2026-09-27T21:03:58.000Z
- Description: eMarketer’s Christopher Wood reports that AI is collapsing the traditional marketing funnel, forcing retailers to rethink what comes after search and discovery.
- Author: The Signals Desk
- Tags: Retail-media, AI, Christopher Wood, eMarketer: AI collapsing marketing funnel for retailers

*Signal from* [*emarketer.com*](https://emarketer.com/?ref=medianexis.com) *·* [*Christopher Wood*](https://www.medianexis.com/tag/by-christopher-wood/) *·* [*read the original*](https://www.emarketer.com/content/ai-collapsing-marketing-funnel--retailers-need-rethink-what-comes-next?ref=medianexis.com)*.*