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# eMarketer: Catalina Snacks leans on retail media for niche shopper targeting
- URL: https://www.medianexis.com/emarketer-catalina-snacks-leans-on-retail-media-for-niche-shopper-targeting/
- Published: 2026-10-29T14:00:53.000Z
- Updated: 2026-10-29T14:00:54.000Z
- Description: eMarketer’s Christopher Wood reports that Catalina Snacks uses retail media networks and niche messaging to reach specific shopper segments in the grocery aisle, a strategy the piece frames as a way for a smaller snack brand to compete against larger rivals with bigger ad budgets.
- Author: The Signals Desk
- Tags: Retail-media, Christopher Wood, Catalina Snacks retail media case study

*Signal from* [*emarketer.com*](https://emarketer.com/?ref=medianexis.com) *·* [*Christopher Wood*](https://www.medianexis.com/tag/by-christopher-wood/) *·* [*read the original*](https://www.emarketer.com/content/how-catalina-snacks-uses-retail-media-niche-messaging-win-grocery-aisle?ref=medianexis.com)*.*