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# EMarketer: ChatGPT’s sponsored agents preview AI-native ad formats
- URL: https://www.medianexis.com/emarketer-chatgpts-sponsored-agents-preview-ai-native-ad-formats/
- Published: 2026-09-17T15:26:17.000Z
- Updated: 2026-09-17T15:27:41.000Z
- Description: EMarketer’s analysis frames OpenAI’s sponsored agents inside ChatGPT as an early test case for how advertising will work inside AI assistants. The piece treats the feature as a signal of where agentic commerce and sponsorship models are headed industry-wide.
- Author: Fabric.Media Editorial
- Tags: Ad-tech, AI, Asa Hiken, OpenAI tests ad format that opens a chat, not a website

*Signal from* [*emarketer.com*](https://emarketer.com/?ref=medianexis.com) *·* [*Asa Hiken*](https://www.medianexis.com/tag/by-asa-hiken/) *·* [*read the original*](https://www.emarketer.com/content/sponsored-agents-chatgpt-glimpse-future-of-ai-native-advertising?ref=medianexis.com)*.*