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# eMarketer: creators drive off-site commerce media creative
- URL: https://www.medianexis.com/emarketer-creators-drive-off-site-commerce-media-creative/
- Published: 2026-10-27T21:36:31.000Z
- Updated: 2026-10-27T21:36:31.000Z
- Description: eMarketer’s Peter Clark reports that creators are becoming the creative engine of off-site commerce media, as retail media networks lean on creator content to power ads that run beyond their own retail sites.
- Author: The Signals Desk
- Tags: Retail-media, Peter Clark, eMarketer: creators as creative engine of commerce media

*Signal from* [*emarketer.com*](https://emarketer.com/?ref=medianexis.com) *·* [*Peter Clark*](https://www.medianexis.com/tag/by-peter-clark/) *·* [*read the original*](https://www.emarketer.com/content/creators-becoming-creative-engine-of-off-site-commerce-media?ref=medianexis.com)*.*