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# eMarketer: CTV buyers should target fandom, not demographic personas
- URL: https://www.medianexis.com/emarketer-ctv-buyers-should-target-fandom-not-demographic-personas/
- Published: 2026-10-13T16:32:08.000Z
- Updated: 2026-10-13T16:32:08.000Z
- Description: eMarketer’s Gadjo Sevilla reports that CTV audience strategy is shifting toward targeting fandom and passion communities rather than traditional demographic personas.
- Author: The Signals Desk
- Tags: Streaming, Gadjo Sevilla, AWNY26: identity and targeting fandoms on CTV panel

*Signal from* [*emarketer.com*](https://emarketer.com/?ref=medianexis.com) *·* [*Gadjo Sevilla*](https://www.medianexis.com/tag/by-gadjo-sevilla/) *·* [*read the original*](https://www.emarketer.com/content/passion--not-persona--building-ctv-audiences-around-fandom?ref=medianexis.com)*.*