> ## Content Index
> Fetch the complete content index at: https://www.medianexis.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# eMarketer: independent agencies beat holding cos in AI recommendations
- URL: https://www.medianexis.com/emarketer-independent-agencies-beat-holding-cos-in-ai-recommendations/
- Published: 2026-11-14T22:16:27.000Z
- Updated: 2026-11-14T22:16:28.000Z
- Description: eMarketer’s Eleni Digalaki reports that independent agencies outshine industry giants in AI-generated recommendations across 28 categories, though visibility doesn’t always translate into top rankings, with AI platforms favoring different brands and sources than traditional search.
- Author: Medianexis Signals Desk
- Tags: Agencies, AI, Eleni Digalaki, eMarketer AI Visibility Index report Q4 2026

**Why it matters.** Holding companies now have to benchmark their AI-platform presence separately from traditional search, since the two reward different brands and sources.

*Signal from* [*emarketer.com*](https://emarketer.com/?ref=medianexis.com) *·* [*Eleni Digalaki*](https://www.medianexis.com/tag/by-eleni-digalaki/) *·* [*read the original*](https://www.emarketer.com/content/ai-visibility-index-b2b-agencies-marketing-technology-insights-q4-2026?ref=medianexis.com)*.*