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# eMarketer: pause ads give streaming video a purchase-intent boost
- URL: https://www.medianexis.com/emarketer-pause-ads-give-streaming-video-a-purchase-intent-boost-2/
- Published: 2026-10-15T18:47:07.000Z
- Updated: 2026-10-15T18:47:07.000Z
- Description: eMarketer’s Marisa Jones reports that pause ads complement video spots by catching viewers at a moment of attention, turning the awareness built by video into purchase intent.
- Author: The Signals Desk
- Tags: Streaming, Marisa Jones, eMarketer: pause ads boost purchase intent

*Signal from* [*emarketer.com*](https://emarketer.com/?ref=medianexis.com) *·* [*Marisa Jones*](https://www.medianexis.com/tag/by-marisa-jones/) *·* [*read the original*](https://www.emarketer.com/content/pause-ads-complement-video-spots-by-turning-awareness-purchase-intent?ref=medianexis.com)*.*